about us

Atlas Beverage Group is more than a consultancy — we are beverage founders who have built successful functional brands from the ground up. The Atlas leadership team has founded some of the country’s most innovative THC beverage brands — from one of the nation’s largest THC seltzers to the first THC-infused non-alcoholic spirits company in the USA. Our team understands the full spectrum of what it takes to bring a beverage to market, because we’ve lived it ourselves.

From early-stage R&D and formulation to brand identity, commercialization, distribution, regulatory navigation, and risk mitigation, our experience spans every corner of the industry. We don’t just advise — we translate hard-earned lessons and proven strategies into actionable guidance for your business.

By drawing on demonstrated success and deep category knowledge, Atlas helps both emerging and established beverage companies confidently navigate today’s competitive landscape and unlock long-term growth.

our values

Founder-Led Expertise

Atlas Beverage Group’s founding team created some of the country’s most innovative THC beverage companies — including one of the nation’s largest THC seltzer brands and the first THC-infused non-alcoholic spirits company in the U.S. As founders, not just consultants, we bring first-hand experience and a proven track record to guiding beverage brands through every stage of growth.

Comprehensive Partnership

From concept to commercialization, Atlas delivers end-to-end support across R&D, brand identity, distribution, compliance, and beyond. Our hands-on approach ensures that no step is overlooked, giving brands the structure and momentum they need to succeed.

Integrity & Trust

We build long-term relationships by offering transparent, practical guidance backed by real-world experience. In a complex industry, Atlas provides brands with the confidence and clarity needed to grow responsibly and sustainably.

Innovation with Purpose

Atlas helps brands stay ahead by connecting creativity with data-driven insights. We identify emerging trends, provide actionable strategies, and translate bold ideas into market-ready opportunities that stand out on the shelf and resonate with consumers.

meet our team

Meghan Bennett

Senior Business Consultant

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Mikey Kenny

Marketing Consultant

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Zackery Mills

Managing Director

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Karolina Hawkins

Founder & CEO

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Arian Wills

Financial Analysis Consultant

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Lidia Huynh

Senior Project Manager

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ready to make your brand stronger?

Get in touch today and receive a complimentary consultation.